Top 5 eCommerce Portal in India targeting groceries market
After every thing on online from mobile, Tablet and laptop, TV, home furniture and kitchen appliance, car accessories, Men’s clothing and Women’s clothing now daily grocery is also a hot market of e commerce grocery stores in India.
While grocery shopping online is key focus of some of the new entrant however grocery shopping online same day delivery is a challenge. Online grocery shopping in India is becoming a choice in some of the major cities, which is driving key focus area some of the top emerging online grocery shopping websites
Grofers is an on-demand delivery service that connects consumers with local merchants in the neighbourhood. Grofers offers a wide assortment of groceries, bakery items, fresh fruits & vegetables, personal care and baby care products, pet care items, electronic accessories and much more. Users can order through the app and get everything delivered to their doorstep.
Grofers (Company) is registered as Locodel Solutions Private Limited. Grofers started its operations with Delhi NCR and currently operates in a total of 10 cities:
Operates in Cities : Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, and Pune
Grofer Financial stability :Total funding raised : $45.5
• $0.5 Million from Deepinder Goyal, Founder of Zomato, and Sequoia Capital in September 2014
• $10 Million was closed in February 2015 by Sequoia Capital and Tiger Global
• $35 Million was announced in April 2015 by Sequoia Capital and Tiger Global
On demand grocery app. Get your groceries, fruits and vegetables delivered in 2 hours. Free delivery above Rs 250.
Operated in Cities : Available in Delhi NCR, Bengaluru, Pune and Hyderabad.
BigBasket.com is one of the India’s growing online food and grocery store. With over more then 14,000 products and over a 1000 brands you can find everything you are looking for.
Right from fresh Fruits and Vegetables, Rice and Dals, Spices and Seasonings to Packaged products, Beverages, Personal care products, Meats – get what ever you want.You can choose from a wide range of options in every category, exclusively handpicked to help you find the best quality available at the lowest prices. Select a time slot for delivery and your order will be delivered right to your doorstep.
Operated in Cities : Bangalore, Mysore, Mumbai, Hyderabad, Pune, Chennai & Delhi
AskMeBazaar is a growing Indian shopping portal. Defined by its simple, easy to use buying process with basic Indian features.
Buyers can see products from multiple stores and buy their choice of product with great value offers from the store of their choice.Indian brands, unbranded goods, local specialties, special festival offers, pay as you please and share what you want to buy with your social circle are some of the key Indian features.
The concept of bigbazaar is to target which includes
a. upper middle and lower middle class (14% of India’s population)
b. The Serving class which includes people like drivers, household helps, office persons, liftmen, and washermen (55% of India’s population) and
c. The Struggling class (31% of India’s population).
The innovative marketing done by Bigbazaar:
Wednesday Bazaar: The concept of Wednesday Bazaar was promoted as ‘Hafte Ka Sabse Sasta Din’ (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was ‘to give home makers the power to save the most.
Maha Bachat: The concept of ‘Maha Bachat’ (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During the campaign, offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar, Furniture Bazaar, Fashion bazaar.
The Great Exchange Offer: Introduced on 12 February 2009, ‘The Great Exchange Offer’ allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nation.
All three schemes are active till date 2015
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