Flipkart App new feature launch “Image Search”
On Wednesday 1st Jul 2015, Flipkart announced to launch new app feature ‘Image Search” which is designed for fashion category.
This feature will help their Mobile users to find out similar product having similar visual product.
With Image search feature Flipkart Mobile app users can click a picture or use same photo to find fashion product of same colour, pattern, or style on Flipkart.
“Discovering a fashion product online varies from user to user and is more complex as compared to other categories. A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple.” said Flipkart’s Chief Product Officer Punit Soni.
Image search is currently at very nascent stage and more upgrades will be available in coming months. More then 75% users accessing Flipkart through smart phones, mobile app will give different dimension. There are many features which are in roadmap of Flipkart which will be launched soon.
Congratulations to Flipkart for launching a brilliant feature which will help users to get similar taste.
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